Hightouch, which makes AI marketing, sales, and customer service tools, raised an $80M Series C led by Sapphire at a $1.2B valuation, up from $615M in July 2023 (Ingrid Lunden/TechCrunch)

Ingrid Lunden / TechCrunch:Hightouch, which makes AI marketing, sales, and customer service tools, raised an $80M Series C led by Sapphire at a $1.2B valuation, up from $615M in July 2023Last decade, companies like Segment rewrote the book on how organizations used APIs to merge data from disparate apps to improve marketing strategies.
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