<p><em><img src="https://static5.businessinsider.com/image/5fd0ff6acee0cf00114fa69e-1314/pjimage - 2020-08-19T154035.298.jpg" border="0" alt="Black influencer" data-mce-source="Webfluential / Getty Images" data-link="https://www.gettyimages.co.uk/detail/photo/influencer-from-south-africa-vlogging-while-self-royalty-free-image/1225547739"></em></p><bi-shortcode id="summary-shortcode" data-type="summary-shortcode" class="mceNonEditable" contenteditable="false">Summary List Placement</bi-shortcode><p><em>Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. <a href="http://newsletter.businessinsider.com/join/influencerdashboard" data-analytics-module="body_link" data-analytics-post-depth="20" data-uri="98017caaffd93628e1217254a790380a">Sign up for the newsletter here.</a></em></p><p>The paywall-content platform OnlyFans has recently surged in popularity among influencers on YouTube, Instagram, and TikTok.</p><p>This week, I wrote about how many of these influencers have leaned into the messaging component of OnlyFans, rather than the explicit content that made the platform famous.</p><p>In short: fans pay to message their favorite creators.</p><p>Here's how it works: </p><ul><li><p>Free-tier users are often told to add a tip to send a message (usually with a minimum tip of $5).</p></li><li><p>Or they can send a big up-front tip (usually between $100 and $200) to be added to VIP tier for "unlimited" chatting.</p></li></ul><p>But the amount of messaging needed to run a successful OnlyFans has led some influencers to use ghostwriters to respond to messages on their behalf, industry insiders said.</p><p>It's a secret that no one wants to discuss openly, since if fans found out they might feel betrayedand stop paying.</p><p>"The relationship with the audience is so temperamental," one manager said. "If anyone found out that was happening the audience would be pissed."</p><p>From what we know, the use of OnlyFans ghostwriters is a practice popular in the influencer community rather than among the sex workers who propelled the platform to prominence.</p><p><a href="https://www.businessinsider.com/some-influencers-have-ghostwriters-to-respond-to-onlyfan-messages-2020-12">Read more about influencers hiring ghostwriters for their OnlyFans here.</a></p><h2><a href="https://www.businessinsider.com/tiktok-bytedance-us-salaries-for-jobs-careers-in-product-engineering-2020-12">How much money TikTok pays for key US jobs </a></h2><section><h2><em><img src="https://static5.businessinsider.com/image/5fc7b49550e71a001155864f-2142/addisonrae_grammys.jpg" border="0" alt="TikTok star Addison Rae at the 2020 Billboard Music Awards" data-mce-source="Andrew Gombert / Los Angeles Times via Getty Images." data-mce-caption="TikTok star Addison Rae presents at the 2020 Billboard Music Awards held at the Dolby Theatre in Hollywood, CA."></em></h2><p>TikTok has continued to hire this year despite political pressure from the Trump administration and threats of a ban.</p><p>The ByteDance-owned company has already tripled its US headcount in 2020.</p><p>My colleagues Dan Whateley and Ashley Rodriguez analyzed disclosures on work visas to show how much the company pays for certain roles.</p><p>Based on the data, TikTok and ByteDance offered staffers on work visas in the US annual base salaries:</p><ul><li><p>Product and engineering$108,000 to $480,000 base salary.</p></li><li><p>Data science and research$96,000 to $230,000 base salary.</p></li><li><p>Monetization-focused roles$70,000 to $224,000 base salary.</p></li></ul><p><a href="https://www.businessinsider.com/tiktok-bytedance-us-salaries-for-jobs-careers-in-product-engineering-2020-12">Check out the full breakdown of TikTok salaries here.</a> </p><h2><a href="https://www.businessinsider.com/how-much-money-tiktok-star-mcfarland-family-charges-for-sponsorships-2020-12">A 59-year-old dad and his sons have gained over 2 million TikTok followers and built a family business</a></h2><p><img src="https://static4.businessinsider.com/image/5fcf7e9eeadd8400183dfb5a-2400/The McFarlands (High Quality).jpeg" border="0" alt="The McFarlands TikTok" data-mce-source="The McFarlands" data-mce-caption="The McFarlands are a viral sensation on TikTok with over 2 million followers."></p><p>The TikTok hashtag #DadsofTikTok has racked up over 9 billion total views. </p><p>And one TikTok famous dad, 59-year-old Dan McFarland, is the star of his family's viral account. </p><p>The McFarlands are a family of five from Kentucky who now have over 2 million followers on TikTok. </p><p>My colleague Sydney Bradley wrote that this year they started regularly working with brands on sponsored content.</p><p>Their starting rates are between $5,000 and $8,000 for a sponsored TikTok video, and then an additional starting rate of $3,000 to $6,000 for that same footage to be posted on Instagram.</p><p><a href="https://www.businessinsider.com/how-much-money-tiktok-star-mcfarland-family-charges-for-sponsorships-2020-12">Read more on the McFarlands here.</a></p></section><h2><a href="https://www.businessinsider.com/how-to-run-ads-on-tiktok-marketing-products-suite-explained-2020-12">A TikTok product lead explains the 6 ways to run ads on the app </a></h2><p><img src="https://static2.businessinsider.com/image/5f70c02b0ab50d00184acb23-2400/GettyImages-1228710859.jpg" border="0" alt="TikTok" data-mce-source="Rafael Henrique/SOPA Images/LightRocket via Getty Images" data-mce-caption="In this photo illustration the TikTok logo seen displayed on a smartphone."></p><p>At a presentation last month, TikTok's North America product strategy lead Gabriel Nicolau spoke about the company's eight marketing products (including six ad products). </p><p>Dan wrote that TikTok's current ad solutions are more tailored to big brands looking for a splashy takeover than a local restaurant aiming to draw in new customers, despite the company's recent efforts to court smaller accounts.</p><p>Nicolau described one of TikTok's ad formats as "like having a mobile Times Square in your pocket."</p><p><a href="https://www.businessinsider.com/how-to-run-ads-on-tiktok-marketing-products-suite-explained-2020-12">Read the key takeaways from Nicolau's presentation here.</a></p><h2>More creator industry coverage from Business Insider:</h2><p><strong>YouTube: </strong></p><ul><li><p><a href="https://www.businessinsider.com/how-much-money-youtube-stars-make-per-month-creator-income-2020-5">14 YouTube stars break down how much they get paid per month</a> (Amanda Perelli and Sydney Bradley)</p></li></ul><p><strong>TikTok: </strong></p><ul><li><p><a href="https://www.businessinsider.com/how-much-money-tiktok-influencers-get-paid-for-brand-sponsorships-2020-12">How much money 9 TikTok stars make from brand deals</a> (Sydney Bradley, Dan Whateley, and Amanda Perelli)</p></li></ul><section><ul><li><p><a href="https://www.businessinsider.com/tiktok-influencer-media-kit-example-for-fashion-2020-12">A TikTok fashion influencer shares the 9-page media kit she uses to land brand deals</a> (Sydney Bradley)</p></li></ul><h2>Industry Updates:</h2><ul><li><p><a href="https://www.businessinsider.com/facebook-antitrust-suit-instagram-whatsapp-deal-ftc-states-2020-12">Facebook has been hit with two big antitrust lawsuits</a> from the FTC and 46 states seeking to spin-off Instagram and WhatsApp.</p></li><li><p>TikTok chef Eitan Bernath is joining "The Drew Barrymore Show" <a href="https://variety.com/2020/tv/news/tiktok-eitan-bernath-drew-barrymore-show-1234849416/">as Principal Culinary Contributor.</a></p></li><li><p>It's really happening: <a href="https://www.playbill.com/article/ratatouille-the-tiktok-musical-streaming-concert-to-benefit-the-actors-fund">"Ratatouille: The TikTok Musical" is coming to Broadway</a> and will stream for one performance.</p></li></ul></section><section></section><h2>This week from Insider's digital culture team:</h2><p><img src="https://static6.businessinsider.com/image/5fceab4eeadd8400183dfa7d-2029/Screen Shot 2020-12-07 at 5.21.18 PM.png" border="0" alt="A $45,000 check was paid out to one of Jeffree Star's sexual assault accusers by a Jeffree Star Cosmetics executive." data-mce-source="Rosdiana Ciaravolo/Getty Images" data-mce-caption="A $45,000 check was paid out to one of Jeffree Star's sexual assault accusers by a Jeffree Star Cosmetics executive."></p><h2><a href="https://www.insider.com/jeffree-star-sexual-assault-claims-hush-money-insider-investigation-2020-12">Jeffree Star's sexual-assault accuser was paid $45,000 by a Jeffree Star Cosmetics executive, leaked documents say</a></h2><p>New documents appear to show that YouTuber Jeffree Star and his team attempted to stop Insider reporter Kat Tenbarge's October investigation into Star. </p><p>A blog devoted to online gossip published an image of a cashier's check that appears to show a $45,000 payment to Star's sexual-assault accuser Gage Arthur from a Jeffree Star Cosmetics executive days after Arthur retracted his allegations to Insider.</p><p>Previously, Insider reported that Gage Arthur (who goes by his middle name) accused Star of performing nonconsensual oral sex on him at Star's home in 2009 while Arthur was intoxicated. </p><p>Finally, the document indicates that Arthur would be paid an additional $20,000 for contacting two of Insider's other sources for the investigation. </p><p><a href="https://www.insider.com/jeffree-star-sexual-assault-claims-hush-money-insider-investigation-2020-12">Read the full post here.</a> </p><h2><strong>More from Insider: </strong></h2><ul><li><p><a href="https://www.businessinsider.com/ossoff-latest-politician-to-tap-into-tiktok-young-voters-georgia-2020-12">Democrat Jon Ossoff is betting that TikTok can boost young voters in Georgia's runoff race</a> (Connor Perrett)</p></li><li><p><a href="https://www.insider.com/how-jojo-siwa-criticism-impacts-fans-2020-12">Why criticism of JoJo Siwa might harm her young fans</a> (Amanda Krause)</p></li><li><p><a href="https://www.insider.com/star-wars-rey-kylo-ren-reylo-relationship-tumblr-top-ship-2020-12">A straight Star Wars pairing topped Tumblr's overwhelmingly queer 2020 relationship list</a> (Palmer Haasch)</p></li><li><p><a href="https://www.insider.com/russian-youtuber-reeflay-girlfriend-reportedly-dies-livestream-2020-12">A Russian YouTuber's girlfriend reportedly died during a livestream after being locked outside in the cold</a> (Rachel E. Greenspan)</p></li></ul><h2><img src="https://static3.businessinsider.com/image/5fcf8092eadd8400183dfb62-1909/In this Feb. 28, 2019 file photo, actress Lori Loughlin poses with her daughter Olivia Jade Giannulli, left, at the 2019 " border="0" alt="In this Feb. 28, 2019 file photo, actress Lori Loughlin poses with her daughter Olivia Jade Giannulli, left, at the 2019 " data-mce-source="Chris Pizzello/Invision/AP, File" data-mce-caption="In this Feb. 28, 2019 file photo, actress Lori Loughlin poses with her daughter Olivia Jade Giannulli, left, at the 2019 &quotAn Unforgettable Evening&quot in Beverly Hills, California"></h2><h2>Here's what else we're reading: </h2><ul><li><p><a href="https://www.businessoffashion.com/articles/marketing-pr/fashion-medias-missed-influencer-opportunity">The blurred line between editors and influencers</a> (Alexandra Mondalek, from The Business of Fashion)</p></li><li><p><a href="https://therealdeal.com/national/2020/12/05/real-estate-agents-turn-to-influencers-to-help-sell-a-lifestyle-and-apartments/">Real estate agents turn to influencers to help sell</a> (The Real Deal staff)</p></li><li><p><a href="https://www.nytimes.com/2020/12/08/style/olivia-jade-red-table-talk.html">5 takeaways from Olivia Jade's "Red Table Talk" appearance</a> (Jonah Engel Bromwich and Caity Weaver, from The New York Times)</p></li><li><p><a href="https://www.theverge.com/2020/12/8/22163728/youtube-viewers-100-billion-hours-gaming-videos-2020">YouTube Gaming had its best year ever with 100 billion hours of gaming content watched</a> (Nick Statt, from The Verge)</p></li></ul><p><em>Thanks for reading! Send me your tips, comments, or questions: aperelli@businessinsider.com</em></p><h2><a href="http://newsletter.businessinsider.com/join/influencerdashboard" data-analytics-post-depth="100" data-uri="98017caaffd93628e1217254a790380a"><strong>Subscribe to the newsletter here</strong></a><strong>.</strong></h2><p><a href="https://www.businessinsider.com/youtube-and-influencer-business-trends-newsletter-december-10-2020-12#comments">Join the conversation about this story »</a></p> <p>NOW WATCH: <a href="https://www.businessinsider.com/what-if-jump-off-international-space-station-2018-6">What would happen if you jumped off the International Space Station</a></p>
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