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Dollar General is defying the retail apocalypse and opening 1,000 stores ' here's what its like to shop there (DG)

Published by Business Insider on Sat, 08 Apr 2017


Retailers are closing thousands of storesin one of the biggest waves of closures in years.But there's one company bucking that trend: Dollar General.Instead of shutting downstores, Dollar General is opening hundreds more locations.The discount chain says it plans to open1,000 stores this year, bringing its total store count to more than 14,300.The chain announced its plans after reporting that sales grew nearly 14% in the most recent quarter, to $6.01 billion.We went to a Dollar General store in Richmond, Virginia, to find out what makes it so successful.SEE ALSO:The Target boycott cost more than anyone expected ' and the CEO was blindsidedAt the entrance of the store, shoppers are greeted with a "last chance" table of discounted goods.The store feels tiny. Most Dollar General Stores range between 7,000 and 10,000 feet which is about half the size of a CVS store. It's lit with bright, fluorescent lights and features narrow aisles with basic metal shelving.To the left of the entrance, there's a large selection of snacks, drinks, and candy similar to what you might find at a gas station or convenience store.See the rest of the story at Business Insider
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