Pepsi is pulling its Kendall Jenner ad after backlash

Pepsi announced Wednesday it ispulling anadjust one dayafter it originally debuted.The beverage giant said it was removing the advertisement, which featured the model Kendall Jenner attending a protest and giving a police officer a can of Pepsi. The company is also halting further rollout of the campaign."Pepsi was trying to project a global message of unity, peace and understanding," the company said in a statement."Clearly we missed the mark and we apologize. We did not intend to make light of any serious issue.""We also apologize for putting Kendall Jenner in this position," the statement continued.In the commercial, Jenner rips off a blonde wig to join a multi-cultural group of young people holding "protest" signs with feel-good terms like "join the conversation" and "love."Walking through the group, she grabs a Pepsi and hands it to a stone-faced police officer watching the protest. His face breaks into a smile, and the crowd breaks into cheers. "Live bolder. Live louder. Live for now," the screen reads.The commercial immediately sparked controversy when it was released Tuesday, with peoplesaying the ad was tone deaf and co-opted imagery from a Black Lives Matter protest.EVERYONE: well at least 2017 can't possibly get any more tone-deafAD EXEC: hold my pepsi pic.twitter.com/RYh4bIVKNM' Bob Vulfov (@bobvulfov) April 4, 2017So all us dark people have to do is convince a cop that the Pepsi we're holding isn't a gun.' Kashana (@kashanacauley) April 4, 2017Critics included Bernice King, Martin Luther King Jr.'s daughter.If only Daddy would have known about the power of #Pepsi. pic.twitter.com/FA6JPrY72V' Be A King (@BerniceKing) April 5, 2017Pepsi has removed the commercial from YouTube. However, you can watch the full adhere:// SEE ALSO:Martin Luther King Jr's daughter just called out Pepsi for its controversial adJoin the conversation about this storyNOW WATCH: Children who eat too much sugar are developing diseases that only alcoholics used to get
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