The world's top 10 companies, ranked by reputation

The luxury watch brand Rolex is the most reputable company in the world, according to the Reputation Institute's annual rankings.The Reputation Institute rankscompanies according to the public's perception of their successin seven areas: products and services, innovation, workplace, governance, citizenship, leadership, and performance.The Swiss watchmaker topped the list in North America and Asia, while Lego came first in Europe and the Middle East, while Google was top in Latin America.To compile the rankings, the Reputation Institute collected more than 240,000 ratings from 15 countries.Scroll below to see the top 10SEE ALSO:How these 23 brands are using colors in their logos to influence their customers10. Adidas. RepTrack Points: 77.32016 proved to be a good year for the German sportswear company, which beat earnings expectations to reportnet income of more than$1 billion.The year was the first in its 2020 strategic plan, which put in place by CEO Kasper Rorsted, who wants the company toboost ecommerce sales, increase efficiency, and focus on company culture.Adidas launched collaborations with celebrities including Kanye West, Pharrell, and Rita Ora to boost awareness of its brand.9. Rolls-Royce Aerospace. RepTrack points: 77.7Rolls-Royce is one of the few traditional manufacturing B2B companies in the ranking.The company produces the engines for a number of commercial airliners, such as the Airbus A380 and the Boeing 787.The company is keen to work on new technologies too. This March it announced plans to invest in a R&D center in Finland to develop technology for autonomous shipping.8. Intel. RepTrack points: 77.7Intel became a staple in the technology industry as the leading manufacturer of chipsets for desktop and laptop computers.Despite missing the mobile phone revolution, Intel is getting back on track. It was rumored Intel powered the iPhone 7.CEO Brian Krzanich has also said the company would be investing further in5G and connectivity. The companykicked off 2017 with the $15.3 billion acquisition of the autonomous-driving company Mobileye.See the rest of the story at Business Insider
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