Some customers are rebelling after news broke that the trendyclothing companyModCloth is being acquired by Walmart's e-commerce subsidiary.Jezebel first reported Wednesdaythat Jet.com, which was bought by Walmart for$3 billion in August 2016, hadacquired the clothing company.Customers quickly took to social media to complain about the news, arguing that ModCloth's progressive messaging is at odds with retail giant Walmart's business practices."I'm so devastated, I've been shopping with Modcloth since 2008. I also stopped shopping at Walmart around that time," wrote one of dozens of upset customers on ModCloth's Facebook page. "Walmart has horrid business practices, doesn't believe in the power of a union, and refuses to give their employees anywhere near a living wage. I'm sorry, even if they're your parent company ' I cannot in good standing support your business anymore."#modcloth died today. It killed itself. Death by #walmart. Disgusting.' (((em))) (@_spacegandalf) March 15, 2017Losing @ModCloth to @Walmart is like that one really sensitive, quirky boyfriend who you thought was the one leaving you for Ivanka.' Anne of No Gables (@anneofnogables) March 15, 2017Deleting the @ModCloth app. I can't support you now that you are owned by Walmart,a company that is against living wages.' magicshelle (@magicshelle) March 15, 2017"I will not support [Walmart]as they are a horrible company that I have not shopped at because of their practices," wrote another. "You were inclusive, unique and independent. You are selling out to a company that has policies to keep their employees on government assistance. I will not support them."So disappointed @ModCloth that you are letting corporate greed take over a beloved brand. Guess I'll have to shop somewhere else.' Vickiepickles (@vickiepickles) March 16, 2017So I guess I won't be shopping at @ModCloth anymore. A @Walmart by any other name is still a damn Walmart. pic.twitter.com/BnekugQmDT' Emily B (@cheesielove) March 16, 2017In the comments of the Jezebel story breaking the news, ModCloth shoppers were already researchingalternative retailers that sell vintage-inspired garb.Walmart, the country's largest retailer, has been slammed by critics for its low pay and anti-union tactics.The company raisedits corporate minimum wage from $9 to $10 in 2015.Since it was launchedin 2002, ModCloth has gained a reputation for its inclusive, pro-feminist business practices. The retailer found fans with its plus size offerings, and co-foundersSusan Gregg Koger and Eric Koger have been vocal about their progressive, anti-Trump political views.ModCloth didn't respond to Business Insider's request for comment.Meanwhile, Walmart has been eager to expand its e-commerce offerings in an effort to compete with Amazon. Buying Jet.com was a major part of this plan, and the reported ModCloth acquisitionwould addanother key online retailer to the retail giant's portfolio' if customers are willing to keep shopping at the indie retailer under its new ownership.SEE ALSO:An anti-Trump movement is calling for the boycott of these 51 companiesJoin the conversation about this storyNOW WATCH: You've probably been using aluminum foil wrong your whole life
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