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Most Americans haven't seen a single movie nominated for best picture, according to survey

Published by Business Insider on Sun, 19 Feb 2017


Movie lovers often go out of their way to see every film nominated in the bestpicture category before the Oscar ceremony goes down. And you'd think that once a movie wins the revered best picture trophy, people would leapto see it as soon as possible.But that's not so. According to a survey conducted by Morning Consult,55%of Americans actually havent seen a single movie nominated for best picturein 2017. Only 14% of the people surveyed take a nomination as a reason to see a movie. So while the Oscars do have some impact on a film's audience, there are other factors that play a more important role."When asked to choose what should win best picture, the top picks were 'La La Land'(13%) and then 'Hidden Figures'(11%). However 47% of Americans say they don't know or don't have an opinion on what should win."The survey questioned a group of 2,000 people about what drives them to see a movie. The No. 1 factor' Who's in it. Thirty-nine percent of the people surveyedsaid that their decision to see a movie is driven by the stars.Thirty-one percent said that the movie's trailer plays a major factor intheir decision to see it. Young people tend to be in this category: 50% percent of adults under 30 saythat the trailer is a big influence on their choice to see a movie or to skip it.Like the Oscars, critics also don't have a huge influence: only 15% saidthat a critic's review determines whether they see a movie.SEE ALSO:Here's everything in the extravagant $100,000+ gift bag given to Oscar nomineesJoin the conversation about this storyNOW WATCH: 6 details you may have missed in the 'Stranger Things' season 2 trailer
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