This Beauty Brand Doesn't Want Trump Supporters Buying Its Products

In the era of President Trump, this brand is taking a stand.Illamasqua, a beauty company based in the U.K., recently released a powerful message from its founder, Julian Kynaston. The statementcondemns Donald Trumps values and actions and decries those who support him.We refuse to remain silent while extreme right-wing populism gains momentum wherever it is happening, Kynaston wrote. As such, we will never knowingly sell our products to people who support President Trumps values.In order to buy Illamasqua products, the company wants consumers to take an anti-fascism pledge.Shoppers must pledge not to discriminate against fellow humans, accept responsibility for climate change, stand up for others and fight prejudice, intolerance and hatred.We know we cant stop anyone buying our products, the founder said at the end of the message. But we also know that no matter how hard some people work to make themselves beautiful on the outside, make-up can never hide the ugliness inside. So please, if you dont agree with the above DONT BUY US. Freedom of expression, equality and diversity. Read our pledge [link in bio] join us and, together, we can be the change we want to see #Illamafia A post shared by Illamasqua (@illamasqua) on Feb 17, 2017 at 2:49am PST Commenters on Illamasquas website were extremely positive and praised the brand for doing whats right.You guys are kickin rad. Thank you for using your company as a platform to take a stand for good, a commenter named Stacey said. Another commenter named Cassady wrote, HELL YES!! More companies need to stand up to Trump and his cronies. Illamasqua, you will always have my patronage.Recently, more and more brands have found the spotlight for either supporting Trump (like Under Armourand L.L. Bean) or dropping Trump products (like TJ Maxx, Nordstrom, Sears and KMart). Dove recently had fun with a new anti-perspirant deodorant campaign and trolled Trump and Kellyanne Conway with #AlternativeFacts about its new product. Love this! Smart, relevant content hitting social, fueled in newspaper TY @Noelephant @lucacorteggiano @ariverany @Dove #AlternativeFacts pic.twitter.com/xZNfvDCS8M Khai (@ThamKhaiMeng) January 28, 2017 More of all of this, please. -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.
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