Traditional media firms are enjoying a Trump bump

DONALD TRUMP calls it the 'failing' New York Times in his tweets, but his presidency has breathed new life into the newspaper and other mainstream media outlets. The New York Times, the Washington Post and the Wall Street Journal have all received boosts in subscriptions and page views; cable news networks, such as CNN and the Fox News Channel, are getting huge increases in viewers at a time when most other channels are losing them; and even the long-suffering stocks of newspaper companies are rallying. Since the election shares in the New York Times Co have risen by 42%, outperforming even the mighty Goldman Sachs.Why the boost' The unprecedented nature of political events has kept American eyeballs glued to pages and screens. The pace of change, especially since the election, compels Mr Trump's fans and foes alike to stay abreast of developments. Many do so using Twitter (see article). But...Continue reading
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