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Why Stephen Colbert is suddenly the most popular person in late night

Published by Business Insider on Wed, 15 Feb 2017


Stephen Colbert'sLate Showis nowthe most popular show in late-night, bestingThe Tonight Show With Jimmy Fallonin total Live+same day viewers for two weeks running. According to Nielsen ratings data, the CBS late-night staple averaged a little more than three million viewers per night last week, 134,000 greater than Fallon's average and the largest margin of victory for Colbert'sLate Showsince it premiered in Sept. 2015.It's been a long road to success for Colbert since taking over for David Letterman. The initial buzz around his transition to a broadcast network died down quickly, andLate Show'sratings dropped with it. Indeed, three months into Colbert's tenure,The Late Showwas ina virtual tiefor second in the ratings with ABC'sJimmy Kimmel Live!, withNBC'sTonight Showconsistently running the table. Over its first 12 months, Colbert's show averagednearly a million viewers lessthan Fallon's.The beginning of the newLate Showwas marked by an awkward balance. Colbert's muted comedic approach resonated with neither his left-leaning fanbase nor the relatively apolitical CBS viewers he was vying to reach. But the showimproved over time, with Colbert emphasizing his political savvy and bringing a uniquely intelligent sensibility to the rote late-night routines of celebrity interviews and throwaway bits. In a firm signal of the change in direction,The Late Showbrought in new leadershipin April 2016, namingCBS This Morning's Chris Licht as showrunner, and it's been on an upward ratings trend roughly since then.Colbert's increasing strength in the late-night space speaks, undeniably, to his critical focus on President Trump. But where other comics like Seth Meyers have built esteem through forceful daily denunciations of the new administration'and where Fallon's stridently apolitical approach suddenly feels insufficient (and disingenuous) already'Colbert offers a different brand of resistance: relief. His daily tackling of Trump's endlessly scandalous presidency remains sharp,to be sure, but it can also becleverly light-heartedin execution. He doesn't convey anger so much as he does bemusement'and in turn, he offers a distinctly comforting experience for viewers of his political ilk already overwhelmed by the news of the day.Given the anticipation surrounding Colbert's launch a year and a half ago,The Late Show's initial ratings drop made clear that audiences weren't connecting with him. That's why the news of Colbert's nosing ahead is so significant. Viewers aren't merely ready for more aggressively political content. They're looking, quite specifically, for a smart, calming, and nuanced voice like Colbert's.SEE ALSO:The fascinating story behind Laverne Cox's transgender character on CBS's 'Doubt'Join the conversation about this storyNOW WATCH: People with these personality traits have more and better sex
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