Why Apple CEO Tim Cook visited London startup ustwo (AAPL)

Tim Cook, the CEO of Apple, continued his tour of Europe on Thursday as he visited UK Prime Minister Theresa Mayand a school in North London.He also visited one lucky London startup: ustwo Games.Based in London'sOvalneighbourhood, ustwo Games is the creative technology firm behind the hit problem solving game "Monument Valley," which President Frank Underwood (Kevin Spacey) can be seen playing on an iPad in Netflix's "House of Cards."The company ' founded by Matt Miller, or Mills, as he likes to be known, and his friend John Sinclair, or Sinx ' has a new game on the way and Cook got a sneak preview during his visit."Met the incredibly creative team behind #MonumentValleyGame @ustwogames in London & got a sneak peek at their latest project, coming soon!" Cook wrote on his Twitter profile after his visit. Cook's tweet included two photos: one of him sat on a sofa smiling alongside the two ustwo founders, and another of him and the creative team that worked on "Monument Valley". Once again, Mills chose to wear a pair of denim shorts, just like he did when he met former digital economy minister Ed Vaizey at No. 10 Downing Street.The Monument Valley game, priced at 3.99, involves guiding a silent princess called Ida through a mysterious world while avoiding evil crows. In March 2015, the game had been downloaded around 2.15 million times, according to the BBC, generating roughly 3.94 million in revenue, which Apple will have received a chunk of.The CEO of the world's most valuable company will no doubt be hoping that ustwo's next game turns out to be just as big on iOS as "Monument Valley".Dan Gray, head of studio atustwoGames, told Business Insider thatustwo has had a strong relationship with Apple for a long time.Met the incredibly creative team behind #MonumentValleyGame @ustwogames in London & got a sneak peek at their latest project, coming soon! pic.twitter.com/oqIksKpd2w' Tim Cook (@tim_cook) February 9, 2017ustwo also creates apps and products for larger companies like Sky, Facebook, Google, and DeepMind. For example, the company played a significant role in designing DeepMind's Streams app, which is being used by clinicians in NHS hospitals in London to monitor patients.In addition to making games, ustwo is also investing in and supporting a number of other early stage startups with a small fund that it set up in 2015. The company has backed music ticketing app Dice and running startup Tribe, among others.Following Cook's visit, Mills tweeted: "Proudest, happiest... feelziest day of my life... new game coming soon."Apple and ustwo did not immediately respond to Business Insider's request for comment.Join the conversation about this storyNOW WATCH: This woman is making a fortune selling $900 blankets she knits without needles
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