Super Bowl Commercials 2017: Grading the Best and Worst Ads of SB 51

In between Super Bowl LIs marquee matchup between the Atlanta Falcons and New England Patriots, advertisers fought for marketing supremacy off the gridiron.On any other day, many TV viewers would change the channel or tune out commercials. During the Super Bowl, however, evaluating sales pitches has become as commonplace as asking if the games winning quarterback is now elite. Some viewers even care more about the ads interrupting the scheduled programming.Despite decreased ratings during the season, nobody expected audiences to sit out the Super Bowl. With so many eyeballs glued to the Fox broadcast, companies paid a premium to reach millions of households.According to Adweeks Jason Lynch, the cost for a 30-second spot increased to nearly $5 million. Some businesses validated the massive expense by formulating a creative and memorable commercial. Others, not so much.As the game rolls along, lets take a look at some of the best and worst Super Bowl LI spots.Begin Slideshow
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