GNC's Super Bowl ad was banned by the NFL because of the substances in some of its products

Vitamin retailerGNC's Super Bowl ad was rejected by the NFL, despite this year's big game broadcaster initially approving it, AdAge reported.GNC's marketing boss, Jeff Hennion, told AdAge the ad was rejected because some of the retailer's products contain substances which are banned by the football league. However, Hennion said fewer than 3% of its products contain ingredients that are included in the NFL's banned substances list.Hennion said he only received notice of the ad ban on January 30, a mere six days beforeSuper Bowl LI takes place between the Patriots and the Falcons at the NRG Stadium in Texas.Fox had cleared the ad for broadcast, although it had asked GNC to tone down its logo ' which contained the brand name within a pill bottle ' according to Hennion. GNC complied with the request, but now the ad has been rejected altogether because NFL has final approval rights over Super Bowl commercials.Hennion told AdAge: "So many people invested so much. We are extremely disappointed for all the people involved."Fox, GNC, and the NFL did not immediately return Business Insider's requests for comment.GNC was hoping to use its Super Bowl spot as the tentpole moment for a big rebranding campaignThe company posted a set of three teaser videos online, under the banner "Courage To Change," on January 25:Hennion told AdAge its big gameTV spot will still go ahead and air later on ' just not during the Super Bowl.GNC is not the first brand to have its Super Bowl creative barredthis year. Construction-supply company 84 Lumberhad to go back to the drawing board after its first ad was rejected by Foxfor being too political. The creative had featured a wall blocking people looking for work in the US.SEE ALSO:Here's everything we know about the Super Bowl ads so farJoin the conversation about this storyNOW WATCH: NASA just released over 100 images of Pluto ' and the footage is breathtaking
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