The Rooster app is available on both Android and iOS app store.SovTech, a software development company introduces Rooster, a social alarm clock mobile app . The app aims to transform mornings and provide a customised wake-up experience. Users can send and receive audio clips and use them as a customised alarm or have the option of waking up to Rooster channels which are updated daily with fresh content.Dominic Koening, co-founder of Rooster says, 'Most people can relate to that diabolical beeping alarm sound that interrupts the blissful feeling of sleep. I was simply gatvol of waking up to the same annoyance every day, and decided to record voice notes of my sister talking in hilariously stupid accents and listen to those when I woke up. Eventually I got tired of listening to the same few voice notes though and wondered how cool it would be if she could send me fresh audios'as a surprise. And so the Rooster egg was laid.'Along with Josh Perry, co-founder and friend, and with the support of the Allan Grey Orbis Foundation, the pair approached SovTech to develop their idea into a user-friendly mobile application. SovTech saw huge potential for the Rooster concept and the team's passion behind the project was entirely contagious.The concept of a mobile alarm was integrated with the ability to record and share personalized audio clips to be used as an alarm tone. Head of development at SovTech, Andrew Chouler, notes, 'The team has had to overcome some complex technical difficulty during the development process but it is not everyday that you come across an application with such a strong viral nature and so building for the user whilst maintaining simplicity has been critical and we are very happy with the outcome of the MVP and look forward to the exciting features we will be integrating'Powered by the dream to re-invent people's mornings and personalise the experience of waking up, the Rooster app is available in both Android and iOS app stores. The app has already seen success with a whopping 900 downloads in its first week and downloads in a number of countries across the world. Themed channels which the team updates daily include everything from news to music, mediation and comedy, with immense possibilities for expansion through on-boarding new channel content providers.Co-founder, Dominic's vision is that Rooster will replace smartphone alarms and believes that creating a customisable wake-up experience has huge scope for virality. 'We are not sure how long it'll take for the app to become global, but I think we'll be satisfied once Morgan Freeman wakes us up.'Staff Writer
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