Snapchat parent company Snap Inc. is expected to list its shares on the New York Stock Exchange, according to a source with knowledge of the matter.Its initial public offering filing will be made public by the end of this week, according to the person.The Los Angeles-based company filed confidential paperwork last fall for an IPO, setting the wheels in motion for what's likely to be the largest tech debut in years.Snap is expected to list its shares in late March at a value of between $20 billion and $25 billion. Management held a meeting with equity analysts earlier this month.The company cannot hold formal meetingsthe official IPO "roadshow"with investors until 15 days after its financial statements are made publicly available. But CEO Evan Spiegel and his team were in New York earlier this month for "educational" meetings with investors.CNBC's Bob Pisani first reported that the shares would be listed on the NYSE.NYSE President Tom Farley last week told Business Insider's Matt Turner how the NYSE pitches for big IPOs like Snap. His answer is below. The full interview will run later this week."If you look, over the last three years, every IPO over $700 million, raising $700 million, 25 of 25 have listed on New York Stock Exchange. We have a model that preceded me, so I can describe it with all due humility, but we have a model that perfects the execution of that IPO in a way that results in minimal volatility. Think about Alibaba doing the largest IPO ever, opening the next morning with a $5 billion open at 92.70, and closing that same day at 93.10. Large IPOs want that type of execution, and our pitch is: 'Hey, you have a lot of peers who have done due diligence, and every single one of them has listed here, and they're doing it because of the execution.'"Broader, as we get in a broader universe of pitches, we include some of the other elements. You are the company you keep, and we have the greatest companies on earth: 90% of the Dow, 80% of the S&P 500, and you can come be a part of that community, and through art and science we will put you together with people who could be prospective customers, prospective partners."As the number of floor traders has levelled out at 600 to 700, the number of media outlets has increased. 30 now broadcast from the door every day. We use that media platform to help our listed companies amplify whatever their message of the day is. Those are some of the elements."SEE ALSO:Evan Spiegel is selling his vision to investors ahead of Snap's huge IPOJoin the conversation about this storyNOW WATCH: We got our hands on the $44,000 watch that only 352 people can own
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