To some liberals, Donald Trumps inaugurationportends doom for the republic; to many conservatives,its a crowning moment for the nationthat will usher in an era of growth and optimism.Its as if each side is living in a different countryand a different reality.In fact, over the last few months, a handful of liberal-leaning sites have begun fixatingon what theyve dubbedthe reality gap: the tendency of Donald Trumps supporters to endorse misinformation about political and economic issues.Sixty-seven percentof Trump voters, for instance, believe that unemployment has gone up under President Obamas administration. (It hasnt.) Up to52 percentbelieve that Trump won both the electoral college and the popular vote in the 2016 election. (He didnt.) And74 percentof Trump supporters believe that fewer people are insured now than before the implementation of the Affordable Care Act. (More are.)But this unfairly casts conservatives as being blind to reality. In fact, people across the political spectrum are susceptible. Consider that54 percentof Democrats believe that Russia either definitely or probably changed voting tallies in the United States to get Trump elected. Although investigations are still ongoing, so far theres beenno evidence of direct tampering of voter records.Many are at a loss when trying to explain these findings andhave blameda combination of fake news, politicians and slanted media.Certainly misleading media reports and hyperpartisan social media usersplay a role in promoting misinformation, andpoliticians who repeat outright falsehoodsdont help. But research suggests something else may be going on, and its no less insidious just because it cant be blamed on our partisan enemies. Its called information avoidance.'I dont want to hear it'Social scientists have documented that all of us have a well-stocked mental toolkit to ward offany new information that makes us feel bad, obligates us to do something we dont want to do or challenges our worldview.These mental gymnastics take place when we avoid looking at our bank account after paying the bills or shirk scheduling that long overdue doctors appointment. The same goes for our political affiliation and beliefs: If were confronted with news or information that challenges them, well often ignore it.One reason we avoid this sort of information is that it can make us feel bad, either about ourselves or more generally. For instance,one study foundthat people didnt want to see the results of a test for implicit racial bias when they were told that they might subconsciously have racist views. Because these results challenged how they saw themselvesas not racistthey simply avoided them.Another series of experimentssuggested that were more likely to avoid threatening information when we feel like we dont have the close relationships and support system in place to respond to new problems. Patients who felt like they lacked a supportive network were less likely to want to see medical test results that might reveal a bad diagnosis. Students who lacked a large friend group or strong family ties didnt want to learn whether or not their peers disliked them. Feeling like we lack the support and resources to deal with bad things makes us retreat into our old, comforting worldviews.No problem' No need for a solutionIn other cases, people dont want to acknowledge a problem, whether its gun violence or climate change, because they dont agree with the proposed solutions.For instance,in a series of experiments, social psychology scholars Troy Campbell and Aaron Kay found that people are politically divided over scientific evidence on climate change, environmental degradation, crime and attitudes toward guns because they dislike the potential solutions to these problems. Some dont want to consider, say, government regulation of carbon dioxide, so they simply deny that climate change exists in the first place.In the study, participants read a statement about climate change from experts paired with one of two policy solutions, either a market-based solution or a government regulatory scheme. Respondents were then asked how much they agreed with the scientific consensus that global temperatures are rising.The researchers found that Republicans were more likely to agree that climate change is happening when presented with the market-based solution. Democrats tended to agree with the consensus regardless of the proposed solution. By framing the solution to climate change in terms that dont go against Republican free-market ideology, the researchers suspect that Republicans will be more willing to accept the science.In other words, people are more willing to accept politically polarizing information if its discussed in a way that doesnt challenge how they view the world or force them to do something they dont want to do.Doubling down on a worldviewTo return to Trumps supporters: Many identify strongly with him and many see themselves as part of a new political movement. For this reason, they probably want to avoid new findings that suggest their movement isnt as strong as it appears.Remember those findings that many Trump supporters believe that he won the popular vote' Among Trump supporters, one poll suggests that52 percentalso believe that millions of votes were cast illegally in the 2016 election,a claim Trump himself madeto explain his popular vote loss.Accepting that their candidate lost the popular vote challenges deeply held beliefs that the nation has come together with a mandate for Trumps presidency and policies. Information that conflicts with this viewthat suggestsa majority of Americans dont support Trump, or that people protesting Trump are somehow eitherfakeorpaid agitators poses a threat to these worldviews. As a result, his supporters avoid it.Information avoidance doesnt address why different people believe different things, how misinformation spreads and what can be done about it.But ignoring the effects of information avoidance and discussing only ignorance and stubbornness does us all a disservice by framing the problem in partisan terms. When people on the left believe that only right wingers are at risk of changing the facts to suit their opinions, they become less skeptical of their own beliefs and more vulnerable to their own sides misconceptions and misinformation.Research suggests there are three ways to combat information avoidance. First, before asking people to listen to threatening information,affirmation ormaking people feel good about themselves has proven effective. Next, its important tomake people feel in control over what they get to do with that information. And lastly, people are more open to information if itsframed in a way that resonateswith how they see the world, their values and their identities.Its crucial to recognize the all-too-human tendency to put our fingers in our ears when we hear something we dont like. Only then can we move away from a media and cultural environment in which everyone is entitled to not just their own opinions but also their own facts.Join the conversation about this storyNOW WATCH: An exercise scientist reveals exactly how long you need to work out to get in great shape
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