CMO Role Expands With Rising Marketing Budgets

By Jake Sorofman Gartner, Inc. Today's CMO is more than the bullhorn for the brand. In fact, the role has changed profoundly. According to Gartner research, CMOs are taking on expanded responsibility for digital commerce, customer experience, innovation, sales'even IT. Gartner's 2016-2017 CMO Spend Survey suggests that CMOs are now spending nearly as [...]
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