For some brands, an audio logo is just as important as a visual one.Close your eyes, and you'll know it's an Intel ad from its famous chimes. "I'm Lovin' It" is synonymous with McDonald's. And we all know what the "Green Giant" sings.But which brands have the best-performing sound marks'Scroll down to find which brand jingles stand out from the rest amongst consumers in the US.MethodologyVeritonic, a marketing analytics platform for commercial music, surveyed more than 2,600 panelists in October 2016 and asked them to listen to audio logos selected from Interbrand's Best Global Brands ranking, the Dow Jones Industrial Average, and the S&P.Panelists were asked to record their emotions as the logos played and were asked about the feelings the audio evoked. They were then contacted 48 hours later to test recall of audio logos. Panelists' emotions and engagement were also tracked using Veritonic's patent-pending EchoTime technology.Each brand's overall 1-100 score in the ranking combines unaided recall, plus emotion categories including: Excited, happy, approachable, authentic, confident, empowering, innovative, likable, reputable, simple, trustworthy, and unique.10. T-Mobile. Overall score: 77.4. Unaided recall: 82Youtube Embed:http://www.youtube.com/embed/bPB-2RwqH0UWidth: 560pxHeight: 315pxT-Mobile's chimes scored well for evoking happy and excited emotions.It doesn't do so well on the unaided recall front, but the mark is distinctive for people who have heard it beforegiving it a high engagement score.9. Statefarm. Overall score: 78.9. Unaided recall: 84Youtube Embed:http://www.youtube.com/embed/O6XXe9OnvBoWidth: 560pxHeight: 315pxThe insurer's beepy audio logo placesscored well for"happy" (84), "excited" (74) and "simple" (72).It placed in ninth place for unaided recall, but didn't score well on the engagement metric.8. Folgers. Overall score: 79.5. Unaided recall: 86Youtube Embed:http://www.youtube.com/embed/g471Nd6a1LcWidth: 560pxHeight: 315pxThe Folgers jingle"The best part of waking up, is Folgers in your cup"is more than 30-years-old, having first launched in 1984.It scored well for emotions including "happy" (82), "reputable" (78), "approachable" (78), and "authentic" (78)all the types of feelings a coffee company would be hoping to evoke from listeners.Folgers was tied in third position for unaided recall.See the rest of the story at Business Insider
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