Amazon enhances Prime with the 'Family Vault' (AMZN)

This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.Amazon keeps loading on the perks of Prime membership with the latest expansion of its Prime Photos service.The new Family Vault allows Prime members to share their free, unlimited photo storage with up to five peoplewhether or not they are Prime members.Those with shared access will not only be able to view and download photos, but can also upload their own from any device. Here are some other key features:Five gigabytes of storage for videos and other files. The limit should more than enough space for most Prime members, especially if theyre members of Facebook or YouTube, which do not limit the amount of videos users can post. While the Family Vault could offer a heightened sense of privacy, Facebook also allows private group messaging that supports video. Free delivery for photo books, cards and other prints. This could be a major feature, especially for users who feel frustrated having photos stuck in digital rather than physical form. Printing photos from Facebook is a manual process that often involves a third-party printing service like Shutterfly. Providing unlimited storage and printing capabilities in the same environment removes some pain points in printing digital photos. Facial recognition and smart search. Photos are automatically organized and users can find specific photos by searching for people, places or objects. Facebook uses facial recognition software and can automatically identify friends when a photo is uploaded. Meanwhile, Google uses artificial intelligence to power advanced image search, so Amazons inclusion of smart search is probably a feature that most users expect.Family Vault can be added to the list of recently launched Prime benefits which includes more free books and magazines throughPrime Reading, podcasts and audiobooks throughAudible Channels, and games and videos viaTwitch. To receive stories like this one directly to your inbox every morning, sign up for the Digital Media Briefing newsletter.Click here to learn more about how you can gain risk-free access today.Join the conversation about this story
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